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Thursday , 18 December 2014
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Do you have Kred? +Kred arrives

Kred was created by Peoplebrowsr -  it measures online influence via social networks, similar to PeerIndex and a little like Klout but now maybe more accurate, less said about that the better.

Kred celebrates personal importance and generosity by shifting the
attention from celebrities to the true heart of social media: trusted friends
and subject matter experts. It calculates the influence of the real stars
in your life: from locals, like a trusted bartender or bike repair guy, to
experts in your niche interests, like an oceanographer studying the floor
of the Indian Ocean

How does Kred work?

Kred looks at 1000 days of data –  your tweets and your history including keywords, topics, hashtags and personal connections.

It then shows you your online history so that you can understand the score – unlike Klout, who knows how that is scored now.

 

Your influence score is out of 1000 – this is increased with RT’s @’s or follows.

Influence is measured by the
ability to persuade others to
take action

And your outreach is out of 10 – This is increased when you RT @ or follow someone.

Outreach levels gauge
generosity through Interaction
with community content

How exactly is Kred scored? – see the Kred scoring system 

There are now some new elements to Kred - they have introduced the + system – yes, it is a copy of the Klout +K but in this case it seems to me so far, there are only 4 options.

Advertising – Publishing – Marketing – Social Media

Users can go to your account and give you Kred in those options,  The +Kred adds influence points to the person you give them to, that will be nice to see. As it appears to me that +K’ on Klout have no effect apart from advertising the website.

This is just the tip of the iceberg – to learn more about Kred check out http://kred.com/  if nothing else, there are some great analytics and fun too.

Update – for a treat for Valentines - throughout February Kred has introduced #doublethelove – double kred!

Please be sure to give me some Kred http://kred.com/michelledh on the way.

Hope this helps

 

About Michelledh

Lover of Social Media/Networking, Digital comms, technology, computing, blogging, gadgets, music, and art. Modifying a written novel.
  • http://www.peoplebrowsr.com/ Shawn Roberts

    Michelle, this is Shawn from Kred.  Thanks for your post!  The +Kred adds influence points to the person you give them to.  You can see all about our scoring system at http://kred.com/rules.
    Cheers!
    Shawn

    • http://michelleharris.posterous.com/ michelledh

      thanks Shawn… I’ve had lots of +K from the other place, and nothing changes – I’m glad this seems to have addressed that :)  

  • http://twitter.com/MorganBarnhart Morgan Barnhart

    Hey Michelle!

    I don’t like Klout and I know I’m not going to like Kred, either. I guess I don’t so much care about how “accurate” or “inaccurate” either of these services are, the way I see it, in my opinion, they should be used for fun and not as a determining factor of whether someone is truly influential or not. :)  

    Thanks for the overview! Neat to know when new platforms come out! :)

    • http://michelleharris.posterous.com/ michelledh

      Hi Morgan, 

      Yes, these services should be just fun but recruiters stopped it being fun when they started asking for a high Klout score on job applications, all of a sudden it was important to have accuracy. As Klout is no longer accurate I hope that Kred will continue to be. 

      Thanks for comment and I’m glad to have let you know about Kred, they obviously need to shout more, its been going for 6 months as least.  :) 

      • http://adamjustice.me/ Social Media Marketing Expert

        Kred is not accurate at all, and is particularly easy to game with automation. It gives you 10 points for getting re-tweeted, and it changes the bottom numbers by you re-tweeting more. You can say a lot of good things about Kred, but accuracy is not one of them. As much as  I hate to say it, Klout is probably the most accurate measure of influence, if not Peer Index. Kred is wholly inaccurate at measuring true influence, just Re-Tweets.

        • http://michelleharris.posterous.com/ michelledh

          Thanks for your views – To me Klout makes no sense at all – there have been many blogs, articles showing why. – Including one by myself showing one user with 20 followers on twitter and little everywhere else with a higher score than myself. He hardly tweets but Ok so 90% of his followers RT him or @ him and maybe only 50% of mine do but that just proves to me that klouts system is wrong. Peer index I like very much, I’ve posted about that previously. 

          • http://adamjustice.me/ Social Media Marketing Expert

            Klout’s algorithm works very well for users who use Twitter normally. There are outliers, but that is a result of the metrics they’ve used to make the scores for most users more accurate. I have been able to reconstruct the metrics of most of these scoring sites, and if you are measuring Influence (which is what Klout does) their metrics coupled with the algorithm does better in the majority of cases. I’m sure if you looked at the other platforms, you’d see the same kind of WTF accounts, where you wouldn’t be able to justify their scores, but you’d see a lot more of them. Klout has been scrutinized heavily, and their API has been included in many Twitter programs, which makes it easy for people to monitor the scores of EVERYONE in their feed. These other platforms aren’t scrutinized nearly as much, and aren’t integrated with popular Twitter programs. I’ve read plenty of articles people have written criticizing Klout (I’ve written several myself, for both my blog and Yahoo!) , but in most cases they really aren’t qualified to write that article, just people pissed because their scores dropped, or bloggers relating a single anecdote about something they found (like the 1 account you mentioned. My favorite article was about the BORG account who tweeted relentlessly assimilating people and hd a Klout score of 70).

            That is why I highly recommend not making a decision on the basis of 1 account’s score. Klout’s algorithm uses Statistics formulas, and ratios. Plus, Klout doesn’t count @ mentions and re-tweets like you assume. Who clicks your links? The problem with our friends on EA is that while they may re-tweet and mention a lot, most of them don’t even view our content (I’ve actually checked!), Without viewing it, how can they engage with it? WIthout viewing it or engaging with it, how will you influence them? Kred counts @ mentions and Re-Tweets, which will make the scores of both bots and people are extremely active on Twitter (but probably not very influential) top heavy.

            Peerindex has a more rigid algorithm that, but also makes use of qualifiers, multipliers and prorating.

            Kred on the other hand is built on Addition. +10 +10 +10 +10. I know how to add +10s, so if I want a high Kred score I simply do more of that activity. In trying to answer the problems people complain about on Klout they have satisfied overactive networkers, but they have killed their accuracy by adopting simple transparent metrics that have little to do with influence. I like their spinning badges, and I like that they listen to people, but the things people like about them makes their metrics for business worthless. I have articles that have as many re-tweets as some Seth Godin articles, but who is more influential? If I’m not mistaken, Godin doen’t even have a Twitter account.  What Kred has done will no doubt make them popular with people who play on Twitter a lot, but isn’t very good for businesses who want a picture of who has influence online, or networkers who rely on the measurement of their own influence to guage the efficiency of their activity online. Even worse, they promote destructive activities like automation and over-tweeting, and sharing without reading.

          • http://michelleharris.posterous.com/ michelledh

            Thanks for explaining all of that Adam – I would like to say that there are more that than just one that I found that has totally incorrect score, I just chose that one to compare as an example, it was pointless showing more. 

            I’ve not left Klout or anything, I like to see what it is doing, to understand it. 

            “What Kred has done will no doubt make them popular with people who play on Twitter a lot”

            I have to disagree there Adam –  this used to be the case, and now its changed  - my twitter has grown and you’ve seen my tweets – my Klout still drops, so maybe just purely from my own experience – its all about Facebook. Today I got lots of likes – and an increase. This tells me I need to improve my Facebook I suppose. :)

            Kred and Peer both have a steady increase. Not huge, but an increase. 

            This is the whole problem in my eyes, its always been a game – just for fun, but recruiters started using these influence scores to hire people.  Scary. I can see what you are saying about Kred – the trouble is I don’t play games I just do what I do, the best I can. And it would be nice to be able to trust these so we see where we can improve.

            Thanks again Adam :)

  • http://funksanctum.blogspot.com djGoddessa

    What a great score you have and thank you for the helpful information.  I gave mucho Kred’s and here’s mine if you could be so helpful ….  
    http://kred.com/djgoddessa  
    http://xeeme.com/djGoddessa/ 

    • http://michelleharris.posterous.com/ michelledh

      You are welcome, thanks very much:)  

      Done yours too :)  

  • http://www.stichtingmilieunet.nl/andersbekekenblog Milieunet

    Wow, great score.  
    http://kred.com/milieunet

    • http://michelleharris.posterous.com/ michelledh

      Dank Je :)  

  • http://walteradamson.com Walter Adamson

    Where did the images in your post come from, I’ve looked all over my Kred and can’t see them, and the second one is quite a nice summary. Can you tell me where to find that one? Thanks, Walter 
    http://kred.com/adamson 

    • http://michelleharris.posterous.com/ michelledh

      Hi Walter,  The first one – where your influence and outreach level are –  is on your home page – and to get the next one, you click on your badge (the first pic) then click.. “more” on the pop up. 

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